During challenging times, we all want to give back to our community—and gifting USA-made branded gear is a great way to generate goodwill in employees and customers while also supporting job growth (and shrinking your carbon footprint). It’s a win-win!
As the pandemic continues, supporting the national economy by buying American-made products is a meaningful way to invest in your home community. These on-trend, covetable products are made right here at home—and gifting them can benefit your company, community, and brand.
Ethically made
American-made gear is subject to stricter regulations than many imported products. For instance, American labor laws protect the safety of workers and guarantee rights around compensation and fair treatment on the job.
Gifting USA-made branded gear shows your community that ethical production matters to you—and research shows that both clients and employees increasingly value social responsibility in brands.
For example, if a law firm that markets its business law practice as values-driven wants to show appreciation for clients who have been with them since they opened ten years ago, they might send those clients branded picnic blankets, bento boxes, wine glasses, and a thermos. As part of their branding message, they’d want to send blankets that were ethically made.
Quality gear
Whether it’s gear for clients or your employees, you want your company name and brand to be represented by quality and durable items—so consider buying products made in the USA.
After all, a key reason for giving people branded gear is to make them think about your company and the services you provide.
For example, an investment firm that wants to be associated with trust and transparency might choose to send branded fleece vests to clients who have continued to invest with them through the economic tumult of the pandemic. But the firm would first want to be sure that the vests were well-made and durable—not inconsistent in sizing or marred by other defects. Choosing vests made in the USA is a great way to make certain the firm’s clients receive quality outerwear.
Smaller footprint
Ethics also extend to a smaller carbon footprint. Gear made in and shipped from the USA will arrive at your office—or doorstep, for those working from home—having traveled less distance than items coming from another part of the globe.
The shorter distance results in less shipping fuel being burned—and quicker shipping times.
As the pandemic has forced people to turn to the outdoors for both safer socialization and stress relief, a new eco-consciousness has bloomed across the country. More than ever before, Americans are aware of the value of nature and the importance of working to combat climate change.
People will appreciate a gift that comes with a lower carbon footprint. With this in mind, the owner of a grocery store that sells organic and natural products might choose American-made face masks or reusable water bottles to thank employees for being front-line workers—and to show the store’s investment in green values.
Associate your brand with positive values
The last year has been a wild ride for everyone. One result of this shared hardship has been that people are newly attuned to the need to make ethically-driven choices.
Make sure that your clients and employees understand your company’s or organization’s investment in shared principles. Branded gear made in the USA supports job security, backs ethical manufacturing, adheres to higher standards of quality, and promises faster and more eco-friendly shipping.