The Art Of Business Gift Giving
Sep 24, 2018
The Art Of Business Gift Giving
As we enter the fall season, that means one thing...the gift-giving season is just around the corner. If you're not sure how to approach business gift-giving, then this article is for you! Here are a few of my favorite tips to help you get through the holiday craze and make a lasting impression with your clients and prospects.
The Answer Is Yes.
If you're wondering whether you should give your clients gifts, the answer is yes - always show clients your gratitude. A nice token of appreciation can really help demonstrate that you care.
That being said, do your homework. Many companies now have policies about what employees are allowed to receive.
Do Make It Personal.
You want your gesture to be thoughtful and personal. Consider a personalized touch such as a monogram of the person's name or company logo on the gift.
Make it about your Brand.
One of the best ways to introduce your brand is through a promotional product. Whether you are a new start-up business, introducing a new product line, or an established business staying in front of your audience, putting your logo on a carefully selected gift is a highly effective marketing strategy. Select a gift that will compliment your brand look and be something of value to your client, and always include a hand-written note!
Do Be Creative.
Here is a good example: If you have a client who you know to be an avid golfer, you might send a dozen golf balls which they will promptly lose. Instead, you might get them something they'll use for a long time. The Impact Improver is a new training device that can be used indoors to practice some of the most important elements of the golf game. The receiver will think of you each time they use it. You could even include a sleeve of golf balls with a note that says, 'If you play golf as proficiently as you run the business, three golf balls are probably two more than you need.'"
Don't Be Penny Wise and Dollar Foolish.
Consider how much you might routinely spend taking someone out for a nice meal. That meal might be forgotten by the next morning. Yet, when it comes to gifts, businesses routinely try to figure out how little they can spend. If everything in your business is "first-class," don't be the low-bidder when it comes to showing your appreciation. In that case, sending nothing might be better than sending something.
That said, you don't have to blow your budget on gifts either. You might send a video from your team saying how much you enjoy working with them. Or, you might send a photo of your team in front of a whiteboard while discussing their project. These personal touches are great ways to create a lasting impression.
Do Show Appreciation Year-Round.
Timing is just as important as quality when it comes to giving gifts. It's natural to think of sending a gift around the holidays. But, you may want to reconsider. If you take the time to appreciate your clients when they least expect it, you'll stand out. If you show that you took extra time to tailor the gift to the recipient, then they'll appreciate your thoughtfulness even more.
Do Have Fun.
Holiday shopping can be stressful and expensive, but it doesn't have to be. You don't have to break the bank or drive yourself crazy searching for the perfect gift. With a little bit of planning and creativity you can give a gift that creates a lasting impression. Just have fun with it!
If you need a strategy or assistance in selecting the perfect gifts, please give us a call!