It's Time for Plan B- What's Next?

  • May 4, 2020

We have been waiting for this moment when “our new normal of getting back to work” would begin.  For many businesses large and small that time has come.  In the last two months, we have been focusing on solutions to combat many different challenges that in our wildest dreams we never expected. 


We have been very concerned about the health and safety of everyone we know: from testing and vaccinations to social distancing, washing our hands for 20 seconds, and not touching our faces; from searching for personal face masks, hand sanitizers and other PPE supplies, to making sure we could help provide them to doctors, nurses, hospitals, and healthcare providers; from our obsession of making sure we did not run out of toilet paper and cleaning supplies, to waiting on line to get into a supermarket; from the stay-at-home-order to working from home and virtual meetings;  from canceling all sporting events, music events,  and travel, to ordering every game and puzzle on Amazon;  from spending quality time with our loved ones, to worrying about our children’s education, homeschooling, and daycare; from money, cash flow, unemployment, furloughs, and the economy,  to SBA, PPP loans and stimulus checks,  ……all because of COVID 19. 


So, with all of this on our plates, how much time has really been spent on a Plan B  for your business when the doors finally open?  


Having some sort of plan in motion is critical, starting from day one just by making sure you have masks, hand sanitizers, and thermometers, as well as doormats, floor signs, and stickers on the bathroom mirrors to remind people about social distancing, and washing their hands….    It is also the time to make sure you start promoting your business, from digital marketing to having a well-planned, segmented and targeted 3-D direct marketing campaign ( a great way to get in front of clients and prospects until we can get back to doing actual tradeshows and conferences). 


Now is not the time to take a back-seat position. Everyone has the same need to promote their business and will be looking for creative ways to be memorable and to stand out from their competition.


In an interview with editor-at-large Tom Foster of  Inc., Mark Cuban shares his thoughts on how businesses and entrepreneurs can survive during our health crisis.




"We will get to the other side of this, but it won't be business as usual," Cuban said during a wide-ranging "Ask Me Anything" discussion on Wednesday with Inc. editor-at-large Tom Foster. "There will be an America 2.0 and that's the greatest opportunity ever for entrepreneurs."


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