Into The Great Outdoors

  • Oct 28, 2018

Into the Great Outdoors

Whether you’re into hard-core fitness, a friendly game of cornhole or cheering on others from the sidelines, experiencing the great outdoors is key to modern recreational activities. In its Outdoor Recreation Outlook 2018 study, the American Recreation Coalition reports that outdoor recreation generates $887 billion in spending every year in the U.S., with growth expected into 2019.

We are in an "Experience Culture"

It’s all about the experience. Having backyard parties, going to a park or touring a local brewery has become recreational by playing fun outdoor games. It’s a new way to make memories, enjoy the outdoors and take a break 
from technology.

And thanks to this experience economy, camping is enjoying a resurgence, driven primarily by Millennials seeking to unplug.

According to KOA, the nation’s largest private campground system, Millennials made up 38 percent of the 75 million camper households in the U.S. in 2017, up from 34 percent in 2016. In addition, the upcoming Generation Z is equally enthusiastic about camping and outdoor activities.

Camping is becoming more of a physical activity, too, with hiking overtaking fishing as the most popular camping activity for the first time. Kayaking and mountain biking are also on the rise as part of the overall movement toward health and wellness. 

Camping is not a Summer activity anymore!

We are seeing growth in the number of requests we receive for quality outdoor gear, and it's not just for summer anymore. Outdoor gear has become essential year round for schools, athletic organizations and companies - both corporate and industrial. The retail market is definitely driving the desire for craftsmanship. We see that corporate buyers now understand the value of having a product that will last more than one outing, and they want to provide their employees or client base with a useful item that they are proud to associate with their brand and that will give the consumer many years of memories.


For ideas and solutions to your outdoor branded marketing this season, contact Donna Bender at 214-520-8577.