Want to make people feel truly valued? Personalize their products—and create something they’re sure to hold on to.
Putting someone’s name on a product alongside your brand’s logo creates an association between the two—both for the recipient and for anyone else they might encounter while using the gift. Customization that was once expensive is now in reach for companies and brands of all sizes thanks to changes in technology.
Say thank you to employees
As we emerge from winter, many people are experiencing extreme quarantine fatigue. Now is the time for employers to recognize and celebrate employees—and maybe offer them a little bit more support in the form of a personalized gift.
Whether it’s a gift welcoming employees back to the office, part of an employee appreciation initiative, or encouragement to participate in a wellness program, a personalized product can go a long way toward instilling a sense of teamwork and community.
For instance, a law office that’s encouraging employees to participate in a wellness program might offer personalized gym bags to those who choose to join. Not only is a well-designed and durable gym bag a tangible benefit for employees who choose to commit to better health, but the individual’s name will be featured on the bag in addition to the logo—creating a positive connection with the company’s brand.
Encourage networking
Conferences operated on a largely virtual platform last year, and this year will likely include a combination of virtual and in-person events. Gift boxes are always a great idea for adding a physical dimension to virtual conferences, but consider also offering personalized gifts to panel members and speakers.
A continuing medical education or health conference might want to show an awareness of the importance of maintaining good health by staying hydrated. Personalized, thermos-style water bottles are a great way to do this—and offer conference speakers a useful, reusable gift.
Not only do personalized water bottles extend special recognition to panelists as conference contributors, but they also give them the opportunity to get their names (as well as the conference’s branding) in front of the Zoom camera or audience.
Additionally, by giving personalized gifts to professionals who present at your conference, you up the chances of them bringing the water bottle or other product to another conference. After all, if they’re prominent enough in their fields to present at your conference, they’re probably attending other conferences too. It’s a great way to get your brand some meaningful exposure.
Recognize top clients
Another group of people you might want to give special recognition to are high-value or long-standing clients. Particularly after a year of economic instability, it’s important to let clients know that you appreciate their business and enjoy working with them.
For example, a marketing firm that wants to celebrate their top clients might take a future-minded angle with a personalized, promotional gift like a stylish duffle bag (because we will travel again!) or a set of gift cards for dining out at local establishments. As the world slowly reopens in 2021, routines that we used to take for granted will get picked up again—with a fresh appreciation for enjoying these small details.
Another company might choose to give top clients personalized travel coffee mugs. Not only would this gift dovetail with the growing awareness of the need for greener living, but it could also be a fun nod to what’s in store for 2021—simple pleasures like getting a coffee to go on your way to work.
Take advantage of new developments
Over the last few years, technology has come a long way toward making higher-quality products available to companies of any size. Take advantage of these new developments by gifting personalized products to employees, professionals in your network, or clients.
Personalized gear creates a connection and emphasizes what really matters: the people who make your business what it is.