The Donna Bender Company | Promotional Products & Apparel

Case Study: Safety First

Sep 30

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a bra...

Case Study: A Shoe-In

Jul 11

Golf Mesh Shoe Bag for Association Tournaments A national golf association wanted a giveaway item for golfers in weekend tournaments and high school students considering golf at the collegiate lev...

Case Study: A Not-So-Silly Idea

Jun 4

An insurance company signed up to be the "hydration" sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun-filled even...

Case Study: Keeping Colds at Bay, One Spritz at a Time

May 20

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Cas...

A Case Study in Promo: A Medieval Dinner Theater Chain

May 5

Romanticizing medieval European life, particularly medieval fantasy life, has a distinctly modern allure. Americans especially have a deep affinity for medieval culture, evident not only in our med...

Case Study: Stick to the Schedule

Apr 6

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

Case Study: Sharper Students

Feb 28

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocate...

Industry Deep Dive: Pet Industry

Feb 13

The pet industry is booming, with more and more people welcoming furry friends into their homes every year. In fact, according to the American Pet Products Association, Americans spent a whopping $...

Case Study: A Comforting Friend

Oct 10, 2025

This ambulance service is very active in its local community. They use this plush Saint Bernard for children faced with the trauma of when an ambulance is needed. They consider their Saint Bernard ...

Case Study: These Calendars Aren't Week

Oct 2, 2025

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank ...

Non-Profits and Promo Products

Sep 25, 2025

Non-profit organizations play a crucial role in our society by addressing various social, environmental, and health issues. These organizations rely heavily on donations and support from the commun...

Case Study: Snap a Pic!

Aug 11, 2025

Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography s...

Case Study: Fun in the Sun

Jul 13, 2025

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of d...

Braving Campground Antics with the SAHARA Sports Bottle

Jun 22, 2025

Camping isn't always a vacation, y'all. Seasonal KOA® Work Kampers help KOA owners wrangle feisty RV transients (a.k.a. retirees) for their supper. The least they deserve is a free RV hookup...AN...

Case Study: This Event Needs More Cowbell

Mar 14, 2025

Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runner...

Case Study: The Weather is Snow Joke

Feb 13, 2025

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip....

Case Study: A New Way to Do Cross-Promotions

Jan 30, 2025

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...

Case Study: Keep it Cooler

Jan 15, 2025

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

Wooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler

Nov 5, 2021

What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you'd love to snag an advertising deal with? Brands like Tra...

Are you Ready for a Challenge?

Aug 1, 2021

It's no secret that I can get very passionate when I believe in something. In a GOOD WAY! I have always believed in a "wholistic" approach to marketing--- What does that mean? There are so m...

To Brand or Not to Brand, ( To Logo or Not to Logo) That is the Question...

Jul 7, 2021

Hello, I'm Donna Bender, and I am a Marketing and Branding Expert. I have been involved with branding throughout my entire career, working with: Calvin Klein, Salvatore Ferra...

Case Study: Promo'd to a Tee

Apr 16, 2021

As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual "give back" day where employee groups volunteered in their communities. The compan...

Case Study: Back in Business

Apr 9, 2021

A behavioral health practice was preparing to reopen when shelter-in-place orders were lifted. However, they needed a way to communicate the enhanced safety protocols they put in place to patients ...

Case Study: Make a Spectacle

Sep 4, 2020

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given...