Feb 6
If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....
Continue ReadingSep 2, 2025
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...
Continue ReadingJun 7, 2025
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue ReadingMay 31, 2025
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue ReadingMay 10, 2025
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue ReadingMay 3, 2025
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue ReadingMar 7, 2025
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingFeb 21, 2025
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...
Continue ReadingAug 1, 2021
It's no secret that I can get very passionate when I believe in something. In a GOOD WAY! I have always believed in a "wholistic" approach to marketing--- What does that mean? There are so m...
Continue ReadingJul 7, 2021
Hello, I'm Donna Bender, and I am a Marketing and Branding Expert. I have been involved with branding throughout my entire career, working with: Calvin Klein, Salvatore Ferra...
Continue ReadingMar 12, 2021
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue ReadingMar 5, 2021
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingJan 29, 2021
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingSep 16, 2020
Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...
Continue ReadingAug 12, 2020
Over the past several months, we have all experienced some form of event cancellation. Many opportunities and business events have been put on hold; however, what if they didn't have to be? An indu...
Continue ReadingMay 15, 2020
We must find ways to alleviate the stress we feel daily, especially during this health crisis. Being on a beach and listening to the ocean and the waves is one of my favorite places to meditate and...
Continue ReadingApr 27, 2020
I think we can all agree that during the past six weeks, we have become very familiar with the essential necessities in our lives. The mere shortage of toilet paper, paper towels, disinfectants,...
Continue ReadingMar 11, 2020
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...
Continue ReadingDec 23, 2019
Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...
Continue ReadingOct 28, 2019
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingOct 16, 2019
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue ReadingMar 21, 2019
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingDec 11, 2018
Five Steps To Boost Your Employer Brand I recently read a news article about a Southwest Airlines flight attendant who had a young, female passenger with down syndrome. While speaking with the ...
Continue ReadingSep 24, 2018
The Art Of Business Gift Giving As we enter the fall season, that means one thing...the gift-giving season is just around the corner. If you're not sure how to approach business gift-g...
Continue ReadingMay 25, 2018
The "Why" Behind Promotional Products Promotional Products were Ranked Highest by consumers across all generations as the MOST EFFECTIVE advertising vehicle. The power of promotional products can...
Continue ReadingMay 16, 2018
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingMay 9, 2018
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...
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