Sustainability & Environmental Responsibility: Why it Matters
Aug 24
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a Niels...
Continue Reading5 Simple Tips to Organize and Run Effective Meetings
Feb 6
If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....
Continue ReadingHow to Work Smarter, Not Harder
Sep 2, 2025
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Jun 7, 2025
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue ReadingHow to Put Together an Onboarding Kit
May 31, 2025
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue Reading6 Books That Every Business Owner Should Read
May 10, 2025
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue ReadingBranding 101: What Makes a Brand Powerful
May 3, 2025
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Mar 7, 2025
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingHow to Protect Your Business From Hackers
Feb 21, 2025
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...
Continue ReadingAre you Ready for a Challenge?
Aug 1, 2021
It's no secret that I can get very passionate when I believe in something. In a GOOD WAY! I have always believed in a "wholistic" approach to marketing--- What does that mean? There are so m...
Continue ReadingTo Brand or Not to Brand, ( To Logo or Not to Logo) That is the Question...
Jul 7, 2021
Hello, I'm Donna Bender, and I am a Marketing and Branding Expert. I have been involved with branding throughout my entire career, working with: Calvin Klein, Salvatore Ferra...
Continue Reading6 Reasons You Need a Company Store
Mar 12, 2021
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue ReadingThe History of Promotional Products
Mar 5, 2021
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingThe Power of Perceived Value
Jan 29, 2021
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingThe Power of Promo: Why People Love Freebies
Sep 16, 2020
Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...
Continue ReadingThe Top 10 Ways You Can Increase Your Sales And Brand Visibility Through Virtual Events
Aug 12, 2020
Over the past several months, we have all experienced some form of event cancellation. Many opportunities and business events have been put on hold; however, what if they didn't have to be? An indu...
Continue ReadingStress Never Felt This Good!
May 15, 2020
We must find ways to alleviate the stress we feel daily, especially during this health crisis. Being on a beach and listening to the ocean and the waves is one of my favorite places to meditate and...
Continue ReadingNecessity is the Mother of All Invention
Apr 27, 2020
I think we can all agree that during the past six weeks, we have become very familiar with the essential necessities in our lives. The mere shortage of toilet paper, paper towels, disinfectants,...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Mar 11, 2020
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...
Continue ReadingImprint Everything: A Guide to Printing Methods
Dec 23, 2019
Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Oct 28, 2019
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingYour Product Decorating Questions Answered
Oct 16, 2019
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Mar 21, 2019
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingFive Steps To Boost Your Employer Brand
Dec 11, 2018
Five Steps To Boost Your Employer Brand I recently read a news article about a Southwest Airlines flight attendant who had a young, female passenger with down syndrome. While speaking with the ...
Continue ReadingThe Art Of Business Gift Giving
Sep 24, 2018
The Art Of Business Gift Giving As we enter the fall season, that means one thing...the gift-giving season is just around the corner. If you're not sure how to approach business gift-g...
Continue Reading#GETINTOUCH!
May 25, 2018
The "Why" Behind Promotional Products Promotional Products were Ranked Highest by consumers across all generations as the MOST EFFECTIVE advertising vehicle. The power of promotional products can...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
May 16, 2018
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingWhy You Need Promotional Products
May 9, 2018
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...
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